Audi to cut 7,500 jobs by 2029 as it battles weaker demand and fierce competition

German carmakers report mass redundancies almost daily – most recently Audi. Marco Brenn, 44, is the CEO of the world's largest Audi club. There are five cars of the brand in the garage. What does he think about the car and the big electrification?

Germany: Auto giant Audi to slash 7,500 jobs from workforce - DW (English)

In a move that ⁢underscores the ongoing challenges faced by the ⁣automotive industry, German auto giant ⁢Audi⁣ has announced plans to cut approximately 7,500 jobs from its workforce. As the company adapts ‍to meaningful​ shifts in consumer preferences and advances in technology,⁢ these layoffs reflect broader trends impacting⁢ the‌ sector, including a transition towards electric vehicles and ⁣increasing ⁣automation. The decision, revealed in a s…

DOBLE LLAVE – The German manufacturer of the Audi high-end will cut 7,500 jobs in Germany until the end of 2029, to save more than €1 billion a year in the medium term. “Audi must be faster, more agile and efficient. It is clear that without staff adjustments it cannot be achieved,” said his CEO, Gernot Döllner, this week. However, Audi will guarantee employment and avoid forced layoffs until the end of 2033. “This is good news for all employees…

2025 - Audi's Profit Plunge: How Renovation Challenges Led to Falling Behind Tesla in Sales

Audi is undergoing significant changes, including plans to cut up to 7,500 jobs by 2029 amidst disappointing sales and financial results. The company faces challenges in key markets like Europe, China, and the U.S., struggling with restructuring costs and a decline in profitability due to the closure of its Brussels factory. Additionally, leadership instability and competition from electric vehicle manufacturers compound its difficulties, reflec…

The luxury of German brands has always been the industry’s holy grail when it comes to talking about the premium concept. More and more brands are abusing a term that has acquired a new meaning with China’s irruption as an industrial giant. Many cars are today baptized as such, but the premium concept not only applies to materials or brands. It is a whole ecosystem of privileges. Today Chinese are able to match the classic German conditions, whi…

Massive job losses at Audi: The VW subsidiary will cut thousands of jobs in the indirect sector by 2029.