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The Hardalias Plan for 12-Month Tourism in Attica and His Bet of an Additional 1.1 Billion Euros

Summary by Protothema
With travel receipts of 5.84 billion euros and 9.7 million visits in 2025, the Region claims 1st place in tourism revenue – New international campaign on 4 continents, filming in 63 locations and the goal is to increase stays and spending per visitor

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With travel receipts of 5.84 billion euros and 9.7 million visits in 2025, the Region claims 1st place in tourism revenue – New international campaign on 4 continents, filming in 63 locations and the goal is to increase stays and spending per visitor

·Marousi, Greece
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The new brand of the Attica Region and the two-year campaign for more overnight stays and tourism all year round.

At the presentation of the new international tourism promotion campaign of the Attica Region, “The Greater Athens Region”, which took place at the National Gallery – Alexandros Soutsos Museum, the Minister of Tourism, Ms. Olga Kefalogianni, delivered a speech, also representing the Prime Minister, Mr. Kyriakos Mitsotakis. The keynote speaker was the European Commissioner for Sustainable Transport and Tourism, Mr. Apostolos Tzitzikostas. Ms. Kefa…

At the presentation of the new international tourism promotion campaign of the Attica Region, “The Greater Athens Region”, which took place at the National Gallery – Alexandros Soutsos Museum, the Minister of Tourism, Ms. Olga Kefalogianni, delivered a speech, also representing the Prime Minister, Mr. Kyriakos Mitsotakis. The keynote speaker was the European Commissioner for Sustainable Transport and Tourism, Mr. Apostolos Tzitzikostas. Ms. Kefa…

At the presentation of the new international tourism promotion campaign of the Attica Region, “The Greater Athens Region”, which took place at the National Gallery – Alexandros Soutsos Museum, the Minister of Tourism, Ms. Olga Kefalogianni, delivered a speech, also representing the Prime Minister, Mr. Kyriakos Mitsotakis. The keynote speaker was the European Commissioner for Sustainable Transport and Tourism, Mr. Apostolos Tzitzikostas. Ms. Kefa…

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The official presentation of the new international tourism campaign of the Attica Region took place at the National Gallery on the evening of Wednesday, October 21. The new strategy reintroduces Attica internationally under the brand name “The Greater Athens Region”, with the central slogan “More than a region. A phenomenon” and the characteristic “This event should not exist. But […] The article New International Campaign of the Region: Attica …

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Business Daily broke the news on Wednesday, October 21, 2026.
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