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At Men’s Fashion Week in Paris, a brutal heat wave disrupts the fantasy
Paris Men's Fashion Week, held June 23 to 28, featured 33 shows and 37 presentations, though record-breaking heat forced major brands including Dior and Rick Owens to reschedule or relocate their events.
Collections are designed months in advance, creating a disconnect between heavy runway garments and extreme temperatures that gripped Paris, where record heat closed landmarks and disrupted transportation across Europe.
Attendees braved 91-degree Fahrenheit heat while designers offered varied solutions; Dries Van Noten featured lightweight designs, and Rick Owens collaborated with Adidas on an inflatable jumpsuit equipped with a built-in fan.
Some observers called the week 'tone deaf,' arguing that heavy runway pieces cater only to those in climate-controlled environments, a trend critics labeled 'air-conditioned apparel.'
Andreas Murkudis, owner of a Berlin concept store, warns that climate change is eliminating transitional seasons, as the UN predicts the next 5 years will break even more temperature records.