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At CES, auto and tech companies transform cars into proactive companions

AI systems showcased at CES personalize vehicle cabins by monitoring health, emotions, and safety, with automakers emphasizing data privacy and real-time occupant recognition.

  • Recently at CES in Las Vegas, automakers and tech companies showcased cabins that track heart rates and alert if children are left inside, while Bosch debuted AI extensions and Nvidia unveiled Alpamayo.
  • As cars become richer sources of data, automakers and tech companies face regulatory uncertainty as industry regulators work to set `rules of the road` for driver data use.
  • At Gentex's booth, attendees experienced AI sensors and cameras in a mock six-seater van, while Brian Brackenbury said, `You name it, we can figure out how to detect that in the cabin` and emphasized data restraint.
  • Manufacturers emphasize that Brookman said many technologies offer safety benefits for consumers but warned privacy protections must remain, while Brackenbury noted some vendors delete video frames after processing.
  • Many consumers feel that at CES, experts described the moment as a `ChatGPT moment for physical AI`, amid concerns over extensive data collection by vehicles.
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At CES, auto and tech companies transform cars into proactive companions

As CES opened Tuesday to the public, auto and tech companies like Nvidia and Gentex showed how AI technology can transform cars into proactive companions that adapt and react to drivers and passengers in real time.

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Winnipeg Free Press broke the news in Winnipeg, Canada on Tuesday, January 6, 2026.
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