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Asos took hit of up to £94m from cyber attack

Asos said the breach exposed basic customer data and briefly paused marketing, but website and app stayed online and sales losses were limited.

Summary by City AM
Asos took an up-to £94m hit from the cyber attack which targeted customer data last month, overshadowing the fast-fashion firm’s return to profit. The London-listed retailer said its decision to pause some marketing and customer-related activity in the aftermath of the incident resulted in a “short-term disruption” to trading, estimated at between two and four [...]

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City AM broke the news in London, United Kingdom on Thursday, November 5, 2026.
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