US EditionAsda Spends Millions Upgrading Shoppers' Favourite in-Store Feature While Rivals Close Them Down
- Asda announced a £10 million investment programme starting this month to modernise 180 of its in-store cafes across Britain.
- This initiative responds to rival supermarkets, including Morrisons, closing many cafes and counters to focus on areas customers value.
- The upgrades will introduce new menu options such as avocado-topped toast and Japanese-style chicken curry, alongside features like digital ordering systems, table service, and staffed checkout counters.
- Asda’s 205 cafes will stay open with no planned closures, as vice president Ian McEvans emphasizes their value in enhancing the overall customer shopping experience.
- This project aims to revitalize Asda’s cafes despite high running costs and is expected to finish by the end of October, contrasting the wider sector’s cutbacks.
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Asda launches ‘new and improved’ café menu with trendy innovations alongside beloved fan-favourites
Asda has unveiled a £10 million investment programme to transform over 180 of its in-store cafés across Britain, kickstarting a fresh new revamp for the British supermarket - with a new menu to boot
·London, United Kingdom
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Evening Standard+2 Reposted by 2 other sources
Asda to spend £10m on revamping cafes amid closures among rivals
The money will go toward modernising 180 of its cafes and expanding the menus.
·London, United Kingdom
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