New ‘Asda Convenience’ Supply Model for Independent Retailers
The three-store test will stock about 3,500 products and aims to extend Asda’s value-led offer through independent retailers.
- On Friday, Asda announced the launch of 'Asda Convenience,' a new wholesale supply model for independent retailers, with a three-store trial rolling out in Glasgow in partnership with independent operator One-O-One.
- The supermarket plans to use these locations to refine the concept, with ambition to scale quickly across the UK if successful; this strategy is distinct from the existing, wholly-owned Asda Express estate.
- Trial stores in Castlemilk, East Kilbride, and Maryhill will stock around 3,500 products, including fresh and chilled groceries. Outlets aim to deliver the same 'great value, quality products, and service' customers expect from larger supermarkets.
- Asda Express fuel and wholesale director Joseph Sutton said, "Launching Asda Convenience is an important step in extending our reach and making Asda's great value accessible to more customers." One-O-One retail director Paul Stirling emphasized the partnership's local focus.
- By combining local knowledge with Asda's market-leading own-brand range, the partnership provides shoppers in the Central Belt with greater convenience. The trial will assess how to scale the model more widely across the UK before expansion.
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Asda launches wholesale supply for convenience stores
Asda is following Tesco and the Co-op into supplying products to independent convenience stores. Dubbed Asda Convenience, the new wholesale supply model will initially roll out across three stores in Scotland in partnership with independent operator One-O-One. The trial will test how retailers can run… This story continues at Asda launches wholesale supply for convenience stores Or just read more coverage at Talking Retail
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