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Asda launches own-brand Matcha products in response to TikTok craze
The supermarket says searches for matcha are up 381% as it adds eight-sachet boxes aimed at Gen Z drink trends.
- Supermarket Asda launched new Matcha sachets in vanilla and blueberry, enabling customers to bring café-style drinks into their homes at a fraction of coffee shop prices.
- The TikTok-inspired trend has surged in popularity among Gen Z Brits, prompting Asda to create own-brand products that satisfy shoppers seeking café-style beverages at home.
- For 20p a serving, customers can enjoy Asda's Matcha drinks, dramatically undercutting the around £4.50 cost of high street coffee shop versions.
- Users responded enthusiastically online, with one saying, "Ahhh gonna have to try," as Asda launched £2.50 vanilla and hazelnut syrups to enhance the beverage.
- Since the product's launch earlier this month, Asda claims searches for Matcha surged 381% week-on-week, signaling the sachets are already resonating with shoppers.
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23 Articles
23 Articles
Craven Herald+22 Reposted by 22 other sources
Asda launches own-brand Matcha products in response to TikTok craze
Supermarket giant Asda has launched two new own-brand matcha latte sachets in vanilla and blueberry
·Skipton, United Kingdom
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Total News Sources23
Leaning Left1Leaning Right0Center21Last UpdatedBias Distribution95% Center
Bias Distribution
- 95% of the sources are Center
95% Center
C 95%
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