Asda aims to win shoppers back with new strategy to cut brand prices

Asda aims to win shoppers back with new strategy to cut brand prices

ASDA will win shoppers back by being an “online discounter” and selling the cheapest branded goods and petrol, its boss says. Executive chairman Allan Leighton told The Sun yesterday it was critical for Asda to restore its reputation for good value. Asda plans to boost profits and attract shoppers b cutting prices on petrol, as well as branded goodsGetty Signalling the gear-shift, it cut petrol and diesel prices by 4p yesterday after its previou…

Asda chair Allan Leighton’s four point game plan - Retail Gazette

Asda chair Allan Leighton has laid down his game plan for turning around the UK’s third biggest grocer and “regaining customers’ trust”. The supermarket chain saw its like-for-like sales slide 3.4% last year as consumers headed elsewhere for their weekly grocery shop. It was also the only grocer to see its sales fall over the crucial Christmas trading period, according to Kantar. Leighton, who labelled the results “disappointing”, is fronting an…