Shoppers to Spend Less This Holiday Season, Willing to Pay More for Cdn. Goods: PwC
10 Articles
10 Articles
Shoppers to spend less this holiday season, willing to pay more for Cdn. goods: PwC
A new report suggests Canadians plan to spend less this holiday season compared with last year, but more than half are willing to pay more for Canadian-made products over imported options. The report by PwC Canada says 54 per cent of those surveyed say they would choose a more expensive Canadian-mad...
TVA Nouvelles
Le Journal de QuebecMore than half of Canadians say they are willing to pay more for a product manufactured here, up from last year.
How Brands Can Turn Trade Tensions and Tight Budgets Into Canadian Loyalty
The holiday season is just around the corner. Canadians are tightening their budgets but are showing a growing willingness to support products made at home, according to PwC Canada's 2026 Canadian holiday outlook. As Canada-US trade tensions sharpen attention on where products come from, more Canadians than ever are prioritizing domestic goods, even as overall […]
As trade tensions reshape shopping habits, Canadians willing to pay more to buy Canadian - CanadianSME Small Business Magazine
'Made in Canada' sentiment strengthens amid holiday cutbacks: 54% would pay more for a Canadian-made product and 72% are seeking alternatives to US-made goods, even as planned holiday spending falls 11% Older Canadians lead holiday cutbacks: planned spending falls 21% among Gen X and 18% among baby boomers, while Gen Z expects to spend 8%
Interest in Canadian-made products is growing despite budget cuts: 54% of consumers would pay more for a
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