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Artificial Intelligence Does Not Replace Human Theory but Improves Its Predictive Capacity
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LOGROÑO 26 Apr. (EUROPA PRESS).- Jorge Pelegrín-Borondo, Cristina Olarte Pascual, Alba García Milon and Francisco Javier Martínez de Pisón, researchers from the University of La Rioja, have published in the journal Journal of Retailing and Consumer Services of Elsevier, an investigation in which they have analyzed whether Artificial Intelligence is able to construct valid theoretical models that explain the behavior of consumers and compare thei…
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