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[Satire] "Ali G: Who Iz I" Film Sets October Release

The film marks Sacha Baron Cohen’s feature directorial debut and revives his secret man-on-the-street comedy style.

  • Amazon MGM Studios will exclusively release "Ali G: Who Iz I" in cinemas on October 23, marking Sacha Baron Cohen's feature directorial debut with his satirical character.
  • Baron Cohen originated Ali G for Channel 4's The 11 O'Clock Show in 1998, later reprising the fictional Londoner in Da Ali G Show and the 2002 comedy Ali G Indahouse, which starred Martin Freeman and Charles Dance.
  • Following secret production, the actor appeared in full character at Wimbledon on Sunday, documenting the performance in a video. The stunt included a joke about "herbal remedies," aligning with his approach of creating unexpected public situations.
  • The project reunites Cohen with Amazon MGM Studios following their 2020 release of Borat Subsequent Moviefilm, which won Oscars for Best Adapted Screenplay and Best Supporting Actress.
  • Filming occurred in secret across various cities, including Oxfordshire and the United States, with production wrapped earlier this month approximately 24 years after Ali G Indahouse.
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Lean Left

After Borat, Sacha Baron Cohen is returning to the role of another cult character.

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Boxoffice broke the news on Tuesday, July 21, 2026.
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