“Are you going to get purple with desire?”, says Anitta in an indirect message to Nubank

Singer Anitta was hired by Mercado Pago to advertise the digital bank. The artist was a member of the Board of Directors of Nubank – a competing financial institution. During a campaign released on Tuesday (April 22, 2025), the artist makes a provocation to her “former bank”. Anitta says that “my relationship with my digital bank was not working out. When a relationship is not like that, it is better to change, right?” At the end of the ad she s…