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“Are you going to get purple with desire?”, says Anitta in an indirect message to Nubank
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Singer Anitta was hired by Mercado Pago to advertise the digital bank. The artist was a member of the Board of Directors of Nubank – a competing financial institution. During a campaign released on Tuesday (April 22, 2025), the artist makes a provocation to her “former bank”. Anitta says that “my relationship with my digital bank was not working out. When a relationship is not like that, it is better to change, right?” At the end of the ad she s…
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