Are brand and experience the same thing?

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Independent: Diversified Communications

Are brand and experience the same thing?

Ten years ago, Harvey Weinstein was known as a brilliant film producer, Louis CK was known as a loveable comedian, and Kevin Spacey was a celebrated actor. But as people who actually knew them started to share stories of their real behaviour, each of their careers crumbled, to differing degrees. What people are known for in the minds of the public is often very different to the day-to-day experience of those who spend time with them. True or no…