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Are Americans drinking less beer? Here's what the data shows

U.S. beer market sales fell 3% in 2025 to $113.1 billion, while total production dropped to 148.3 million barrels, the lowest level in the past decade.
The craft beer sector experienced its first decline last year, with a net loss of 307 breweries reducing total operating count to 9,528, according to Matt Garcia, staff economist for the Brewers Association.
Consumer demand for beer is declining as more beverage options become available, with the non-alcoholic beverage industry now valued at about $3 billion, market reports indicate.
On Saturday nights, patrons are increasingly choosing non-alcoholic options, with one observer noting that 25% of attendees at a recent gathering opted for non-alcoholic beer.
The non-alcoholic sector is projected to reach $5 billion in the next few years, cementing these alternatives as a permanent fixture in the beverage market.

Insights by Ground AI