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AppLovin Has Been Probed By SEC Over Data-Collection Practices

The SEC is investigating whether AppLovin breached agreements on targeted ads after a whistleblower complaint and short-seller reports, as shares fell nearly 14%.

  • Bloomberg News reported on Monday that federal regulators have been investigating AppLovin’s methods for collecting user data.
  • This investigation began after whistleblower complaints and multiple short-seller reports raised concerns about AppLovin's targeted advertising technology this year.
  • The case is being managed by SEC officials who focus on technology and cybersecurity, as they investigate whether there were breaches of agreements with partner platforms.
  • Shares of AppLovin dropped nearly 14 percent after the news, while the company did not immediately respond to Reuters' request for comment.
  • Despite these developments, AppLovin was added to the S&P 500 last month, replacing MarketAxess Holdings as Fuzzy Panda Research had advised against its inclusion in March.
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Benzinga broke the news in New York, United States on Monday, October 6, 2025.
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