Apple Launches Into Foldable Market as iPhone Duo Sales Begin - BusinessWorld Online

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Sydney: Today, the sale of Avon Doe's phone, the first foldable phone produced by Apple, began in anticipation of whether this device would succeed in reshaping the folded phone market just like Avon did with smartphones. The reception of Doe's phone could be an early test for the new CEO John Ternos, former president [...]

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Apple's first foldable phone, the iPhone Duo, has officially gone on sale, and market observers are closely watching whether this new product can redefine the small foldable phone market in the same way the iPhone revolutionized the smartphone market. The market response to the iPhone Duo may also be an early test for John Ternus, Apple's new president, who announced the new phone less than a week after taking over the company in September.