Apple's Foldable Is Almost Here. See How iPhone Prices Have Grown
Delivery estimates slipped to Jan. 25 for many orders as Apple said production orders rose 30% to meet demand.
- On Friday, October 16, 2026, Apple opened pre-orders for the iPhone Duo, its first foldable smartphone, with pricing starting at $1,999 for the 256GB model ahead of the October 23 retail release.
- Apple unveiled the iPhone Duo at its September 9, 2026, "Surprise and Shine" event, marking the company's first entry into foldables with a hinge mechanism built from Grade 5 titanium.
- While the iPhone Duo starts at $1,999 for the 256GB model, high demand and limited supply have pushed shipping estimates for new orders to January 25, 2027.
- Carriers including AT&T and T-Mobile are offering aggressive trade-in incentives, with some promotional deals providing up to $1,200 in credits to help offset the foldable phone's high entry price.
- Analysts from IDC forecast the iPhone Duo could generate roughly 6 million unit sales in 2026, with Counterpoint Research projecting strong demand as Apple expands its premium smartphone lineup.
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143 Articles
Apple’s first folding phone debuted pre-sale with overflowing demand and reported production problems that narrowed the stock available; delivery deadlines are now set for next year
The iPhone Duo began today to receive pre-orders and delivery deadlines almost immediately went off. Already there are records of deliveries scheduled for January 25, 2027, more than three months after the opening of the reservations. The question that does not want to shut: has there been a huge search or few units of folding? The pre-orders [...]
Watch iPhone Duo in Short Supply After Shipments Slip Into 2027
Shipping estimates for Apple Inc.’s first folding phone slipped into January within minutes of the company taking preorders on Friday, suggesting that strong demand and short supply will make the $1,999 device challenging to purchase on its Oct. 23 release date or in the near future. Bloomberg's Anurag Rana joins Bloomberg Intelligence to discuss.
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