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Apple shows pricey touchscreen laptops, a first for the iPhone maker

Apple says the redesign targets creative workflows with up to 24 hours of battery life, M5 Pro and M5 Max chips, and a starting price of $2,899.

  • On Wednesday, October 28, 2026, Apple CEO John Ternus unveiled the company's first touchscreen MacBook Pro models at the 'Pro and Tell' event in Los Angeles, featuring PROLED XDR displays paired with M5 Pro or M5 Max chips.
  • Apple previously maintained a hard-line stance against touchscreen laptops, with Steve Jobs calling them "ergonomically terrible" in 2010 and Tim Cook comparing them to "converging a toaster and a refrigerator" in 2012, marking this launch as a pragmatic shift in design philosophy.
  • The new PROLED XDR display uses tandem OLED technology reaching 2,000 nits of peak brightness with a 120Hz refresh rate, while the redesigned chassis revives the illuminated glowing Apple logo and integrates a Dynamic Island interface for managing Siri and Live Activities.
  • Preorders opened on October 28, 2026, with general availability beginning November 6, 2026; the 14-inch model starts at $2,899 and the 16-inch version at $3,399, positioning these as premium offerings for power users.
  • Apple continues to offer non-touch M5 Pro and M5 Max models for purchase alongside the new touchscreen units, maintaining product choice for users who prefer existing designs while the premium lineup targets creative professionals and power users.
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421 Articles

WestfalenpostWestfalenpost
+9 Reposted by 9 other sources
Center

Apple is launching a MacBook Pro with touchscreen for the first time. The new model can cost more than 16,000 euros in top equipment.

·Essen, Germany
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Apple is launching a MacBook Pro with touchscreen for the first time. The new model can cost more than 16,000 euros in top equipment.

·Berlin, Germany
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Lean Left

Apple introduced its new touchscreen MacBook Pro model on October 28th. The device is offered with a customizable design.

·Istanbul, Türkiye
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Stuff broke the news on Saturday, October 24, 2026.
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