US EditionApple's F1 broadcast deal was years in the making
- On Friday, Apple announced a five-year deal for Formula One's U.S. broadcast rights, replacing Walt Disney's ESPN and following the box office success of Apple's F1 movie starring Brad Pitt.
- Senior-Level ties inside Apple include Eddy Cue, senior vice president of services with 36 years at Apple Inc. and a Ferrari board member, reflecting long-standing interest in F1.
- Tommy Baker recalled pitching a 12-part `From The Grid` show in August 2016 to Eddy Cue and Bernie Ecclestone, with Apple planning a pilot in Abu Dhabi and preparing to buy NBC's U.S. rights in 2017.
- Those management changes meant Bernie Ecclestone was shunted aside in January 2017, a Formula One source told Reuters there was "no near deal", and Ecclestone credited Tommy Baker with introducing Apple to Greg Maffei.
- Eddy Cue said close collaboration with Stefano Domenicali gave both sides confidence, reflecting long-term planning at Apple Inc. for deeper F1 involvement.
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18 Articles
Apple has signed an agreement to become an exclusive Formula 1 broadcaster in the United States. As early as 2026 and for 5 years, Americans will have to subscribe to the platform if they want to follow the races. An important agreement for the streaming platform, which is lagging behind its competitors. - Formula 1: Apple TV becomes the exclusive broadcaster of motorsport in the United States (Culture, media and entertainment).
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The Straits TimesApple's F1 broadcast deal has been years in the making
AUSTIN, Texas :When Bernie Ecclestone was asked about a group of guests receiving VIP treatment at a Formula One race nine years ago, the commercial supremo said they were representatives of "a fruit company".The explanation reflected his particular sense of humour, and secretive way of working, rather than a
The apple company has won the exclusive broadcasting rights of Formula 1 races in the United States as part of a five-year agreement. The players of the video streaming multiply the big budget agreements to win the exclusive rights to broadcast sports events.
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