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Apple Unveils iPhone Duo, Its First Foldable, at $1,999

  • Apple unveiled the iPhone Duo, its first foldable smartphone, at the 'Surprise and Shine' keynote on Wednesday. The device starts at $1,999 for 256GB storage, with pre-orders opening October 16 and availability beginning October 23.
  • CEO John Ternus led his first major product launch as chief executive, marking a significant moment following Tim Cook's transition to executive chairman after 15 years running the company.
  • The foldable utilizes a precision titanium hinge with over 100 components and the A20 Pro chip. Its design includes a 7.6-inch inner screen, 5.4-inch outer display, Apple Pencil support, and IP68 water resistance.
  • To manage the high entry cost, Apple introduced a 24-month leasing program at $57.99 monthly for the iPhone Duo. This strategy mirrors automotive financing to lower financial barriers for potential users.
  • Analysts project Apple aims for significant foldable market share, supported by Siri AI and iOS 27 features. Consumer interest remains mixed, though the company positions the device as a key hardware advancement.
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Rome, 10 sets. (askanews) - Apple presented its first foldable phone, the iPhone Duo, officially kicking off the era of the new John Ternus Ceo, which took over from Tim Cook. The folding smartphone represents a crucial test for the company, which comes after other brands to a model of this type. During the event "Surprise and Shine" in Cupertino, the new CEO presented it as "the most radical change of the iPhone from the original model." "Other…

·Rome, Italy
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Macworld broke the news in San Francisco, United States on Monday, September 7, 2026.
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