Apple Unveils iPhone Duo, Its First Foldable, at $1,999
The company is betting on a premium foldable with a larger inner display, on-device AI and a reduced crease to win over iPhone buyers.
- On Wednesday, September 9, 2026, Apple CEO John Ternus introduced the iPhone Duo, the company's first foldable smartphone, at the 'Surprise and Shine' event, starting at $1,999.
- Following Tim Cook's move to executive chairman after 15 years leading Apple, Ternus took center stage for his first major keynote, marking the post-Cook era officially.
- Featuring the A20 Pro chip, the iPhone Duo includes a variable-aperture main camera system and a custom hinge designed to hold the device partially open at 90-degree angles.
- To manage the $1,999 starting price, Apple introduced a 24-month leasing program at $57.99 per month, positioning the Duo as the company's most expensive iPhone ever.
- Research firm TrendForce reports foldable devices accounted for about 1.5% of the smartphone market in 2024, suggesting Apple's entry could significantly reshape the premium segment.
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1003 Articles
Morning Business Report: Apple unveils foldable iPhone Duo as oil prices top $100 a barrel
(LILAMAX)- Apple has unveiled its foldable iPhone Duo as part of a new lineup of devices introduced by CEO John Ternus. The tech giant also introduced the iPhone 18 Pro and Pro Max, AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4.The foldable iPhone Duo starts at $1,999 and is about the size of a passport. Meanwhile, drivers...
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Apple Enters Foldable Phone Market With $1,999 iPhone Duo Under New CEO John Ternus
Apple unveiled its first foldable iPhone on Wednesday as newly installed CEO John Ternus introduced the $1,999 Duo alongside the iPhone 18 Pro lineup, marking ... The post Apple Enters Foldable Phone Market With $1,999 iPhone Duo Under New CEO John Ternus first appeared on [your]NEWS.
Apple shares slip as iPhone price hikes steal foldable’s thunder
Apple shares slipped after investors gave a muted reception to new chief executive John Ternus’s launch of the tech giant’s first foldable iPhone alongside a string of price rises. The iPhone maker entered the foldable market on Wednesday with the $1,999 (£1,480) iPhone Duo, more than seven years after Samsung first brought the format to [...]
The apple brand announced Wednesday September 9th the launch of its iPhone Duo, whose central screen folds like a book. With appetites: boost a high-end market that has so far been rigged by its Asian competitors.
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