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Apple unveils 600 capacity music venue in London - see pictures
The venue will film and livestream one-off shows as Apple seeks to set Apple Music apart from Spotify and Amazon Music.
Apple Music is opening a 600-capacity concert hall at London's Battersea Power Station, designed to host one-off shows by major recording artists and new bands, all of which will be filmed and broadcast live online.
Inside the facility, a 48-speaker spatial sound system and a 38-foot stage allow artists to configure performances for intimate acoustic sets or massive televisual productions, with specially selected bricks designed to absorb reflected sound.
Hardwired for 16 or more cameras, the space includes new studios for Apple Music Radio, enabling artists to record interviews and mix music in Spatial Audio on-site in a broadcast-ready environment.
Culture Secretary Lisa Nandy called the development "a huge vote of confidence in the UK as a global creative powerhouse," while Apple VP Oliver Schusser emphasized the goal to better connect artists with fans.
In the coming weeks, the venue is expected to welcome guests, marking Apple's return to London live events nine years after ending its popular iTunes Festival.