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Apple TV Streaming Service Receives Price Increase
The monthly fee rises to $14.99 as Apple cites a larger library and live sports, while Apple One’s Individual tier also increases.
- On Friday, August 28, 2026, Apple increased Apple TV's monthly subscription to $14.99 and annual plan to $119, while raising the Individual Apple One bundle to $21.95 per month.
- Marking the fourth price increase in four years, Apple joins Netflix, Peacock, and Disney in raising rates as part of an industrywide trend of regular subscription hikes.
- Apple TV now offers more than 300 original titles, including "Ted Lasso," "Shrinking," and "Widow's Bay," alongside live sports like Formula 1, Major League Baseball, and Major League Soccer.
- Existing subscribers will receive notification approximately one month before the new pricing takes effect, ensuring they have advance warning of the cost adjustments.
- Streaming inflation continues as Peacock increased rates earlier this month, while ESPN plans to raise streaming prices starting September 17, reflecting broader market consolidation.
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One of the cheapest ad-free streaming services just hiked its prices
When you buy through our links, Business Insider may earn an affiliate commission. Learn moreApple TV is the latest streaming service to hike its prices.Photo Illustration by Sheldon Cooper/SOPA Images/LightRocket via Getty ImagesThe summer of streaming price hikes continues with another big-hitter increasing its fees. One year after its last increase, Apple TV has once again hiked its prices. This time around, both monthly and annual plans are …
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Total News Sources38
Leaning Left15Leaning Right1Center8Last UpdatedBias Distribution63% Left
Bias Distribution
- 63% of the sources lean Left
63% Left
L 63%
C 33%
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