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Apple removed 'Available Now' from the Apple Intelligence webpage, but it may not have been Apple's choice

  • The National Advertising Division of the Better Business Bureau released a statement regarding Apple Intelligence advertising.
  • The division launched an inquiry after receiving claims that Apple promoted features not yet available.
  • NAD found Apple's unqualified "Available Now" claim and small-print disclosures misled consumers.
  • NAD stated disclosures were "neither sufficiently clear and conspicuous nor close".
  • Apple removed the "available now" text by March 31, 2025, and will follow NAD recommendations.
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AppleInsider broke the news in on Tuesday, April 22, 2025.
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