Apple to change app data consent rules, German regulator says
Apple must redesign third-party consent prompts to remove discouraging wording and symbols, after Germany found its own apps got more favorable treatment.
- On Aug 17, Apple agreed to revise rules governing how Developers use personal data for targeted advertising across the European Union, closing a years-long investigation in Germany.
- The Federal Cartel Office initiated the probe after finding the Apple App Tracking Transparency framework granted its own apps more favorable consent prompts than those used by third-party developers, including Facebook parent Meta Platforms.
- Under these commitments, Apple must redesign consent pop-ups to be visually and linguistically neutral within four months, while third-party publishers gain flexibility to combine data-protection requests.
- These Commitments run for seven years and will be monitored by an appointed trustee, ensuring Apple cannot revert design changes once immediate regulatory scrutiny fades.
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93 Articles
"The Commission welcomes the changes made by Apple to its trading terms" for iPhone and iPad app developers, the European Commission said in a statement. "These changes resolve Apple's disputes with the Commission regarding trading terms and alternative distribution methods" for apps, the American company stated in its own press release. These new rules are set to take effect in October 2026, and the European Commission indicated that it will m…
Apple overhauls its EU App Store fees, loosens rules for alternative app stores
Apple is simplifying its EU App Store fees, replacing its per-install fee with a 5% commission for apps distributed outside the App Store and making it easier for developers to operate alternative app marketplaces.
Under pressure from Brussels, the US giant is reviewing its trade rules in the European Union, notably by removing its highly controversial fee, Core Technology Fee. It maintains commissions of up to 26% on purchases made through its App Store payment system.
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