Apple to change app data consent rules, German regulator says
Apple must make consent prompts neutral for third-party apps and will face seven years of trustee monitoring under Germany’s competition ruling.
- On Aug 17, Apple agreed to revise rules governing how Developers use personal data for targeted advertising across the European Union, closing a years-long investigation in Germany.
- The Federal Cartel Office initiated the probe after finding the Apple App Tracking Transparency framework granted its own apps more favorable consent prompts than those used by third-party developers, including Facebook parent Meta Platforms.
- Under these commitments, Apple must redesign consent pop-ups to be visually and linguistically neutral within four months, while third-party publishers gain flexibility to combine data-protection requests.
- These Commitments run for seven years and will be monitored by an appointed trustee, ensuring Apple cannot revert design changes once immediate regulatory scrutiny fades.
55 Articles
55 Articles
Apple to change rules governing app tracking transparency
It was found Apple's current framework gave its own apps more favourable consent prompts than those of third-party developers, potentially breaching competition rules. Read more: Apple to change rules governing app tracking transparency
Apple faces four-month deadline to redesign ATT prompt in Germany
Warning hand symbol goes, and app publishers get 4,000 characters to explain ads. Commitments bind for seven years. Will other EU markets inherit the design? Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
Apple ordered to stop scaring iPhone and iPad users away from third-party apps
Apple's changing its rules for data collection consent prompts after Germany's Federal Cartel Office accused Apple of giving the prompts a design that favored its own apps. Apple's App Tracking Transparency prompts reportedly cost social media apps nearly $10 billion when they launched with iOS 14.5, making cross-app tracking of users largely opt in. But as a designated "gatekeeper" under the EU's DMA rules, it is facing additional scrutiny over…
Apple is changing its rules around personalized advertising on iPhones and iPads.
When an app is first opened, iPhone users can prevent their activities from being recorded by other services. After complaints from the advertising industry, Apple now changes the query.
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