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iPhone 17e Release Date: Apple Confirms ‘Big Week’ Starts Monday

Apple will unveil multiple new products including iPhone 17e and updated MacBooks across several days, ending with in-person press experiences in three global cities.

  • Apple CEO Tim Cook confirmed the company will hold several days of product launches starting Monday morning, March 2, 2026.
  • Bloomberg reporter Mark Gurman and John Gruber suggested Apple will stagger reveals across multiple days, favoring press releases and product videos over a traditional keynote next week.
  • Expected items include an iPhone 17e, updated iPad models, and a low-cost MacBook, with sources saying at least five products will be announced throughout the week.
  • Apple will offer a hands-on `Apple Experience` for media on Wednesday, March 4, with sessions in New York City, London and Shanghai, and attending reporter Chance Miller will be in New York City.
  • Financially, Apple reported fiscal Q1 revenue of $143.76 billion and announced a $600 billion U.S. investment with Mac Mini production shifting to a Foxconn facility in Houston, Texas.
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MacRumors broke the news in United States on Thursday, February 26, 2026.
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