Apple takes aim at Google Workspace and Microsoft 365 with new hosted business email

Apple takes aim at Google Workspace and Microsoft 365 with new hosted business email

The new Apple Business platform is expanding beyond device management. It now includes fully integrated email, calendar, and directory services for business domain.

Apple Business to take on Google Workspace and Microsoft 365

For the longest time, Google Workspace and Microsoft 365 have been the go-to platforms for businesses of varying sizes. Providing collaborative tools, cloud storage, and branded emails, these platforms are ubiquitous in most workplaces. With Apple Business, the iPhone company hopes to keep more people within its ecosystem. Announced overnight in the US and confirmed to launch in Australia on 14 April, Apple Business is billed as a one-stop shop …