Apple SVP Greg Joswiak: ‘We don’t feel threatened’ by OpenAI hardware plans

Apple's Joswiak Draws Line on AI: Everyday Users Over Silicon Valley's 'Lunatic Fringe'

Apple marketing chief Greg Joswiak says Siri AI targets ordinary users rather than Silicon Valley enthusiasts chasing superintelligence. In a TIME interview, he dismissed threats from competitors and emphasized hardware-software integration for better everyday experiences. The comments highlight Apple's privacy-first strategy as the upgraded assistant rolls out.

Apple SVP Greg Joswiak: ‘We don’t feel threatened’ by OpenAI hardware plans

Today in a new story at TIME, the publication interviewed CEO John Ternus but also spoke to Greg “Joz” Joswiak, Apple’s SVP of Worldwide Marketing, who addressed the “lunatic fringe” of AI in Silicon Valley, hardware threats from OpenAI, and more. more…

Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'

In an interview with TIME's Andrew R. Chow, Apple's marketing chief Greg Joswiak said Apple Intelligence is meant for "everyday people" as opposed to the "lunatic fringe".

Greg Joswiak Says Apple Intelligence Targets Everyday Users

Greg Joswiak, Apple’s senior vice president of worldwide marketing, says Apple Intelligence is aimed at everyday people rather than the AI believers chasing superintelligence. He also said Apple does not feel threatened by the companies pushing AI further and faster.... Read more at Greg Joswiak Says Apple Intelligence Is for Everyday People