Apple shows pricey touchscreen laptops, a first for the iPhone maker
Apple says the redesign adds a stiffer hinge, deeper contrast and support for creative workflows, while keeping M5 Pro and M5 Max options.
- On Wednesday, Apple announced the MacBook Pro with PROLED XDR Display, introducing touchscreen control to its premium laptop line with deliveries beginning on Nov. 6.
- Maximizing the 16-inch MacBook Pro with M5 Max chip and 16TB SSD pushes the price to $14,549, with the storage upgrade alone adding $7,000 to reflect AI-boom-related memory shortages.
- Designed for creative professionals performing demanding tasks like 8K video and AI work, the MacBook Pro costs $4,400 more than the previous maxed-out model.
- Commentators have compared the $14,549 configuration to a used 2020 Toyota Corolla, while rivals like the Microsoft Surface Laptop Ultra offer significantly lower maximum configurations.
- Ongoing AI-boom-related memory shortages have driven up storage costs significantly. The new model positions itself as essential for local AI processing despite its high barrier to entry.
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361 Articles
New laptops received 14- and 16-inch displays, M5 Pro and M5 Max processors and autonomy up to 24 hours.
Apple has unveiled the first version of its flagship laptop with a touchscreen, CNN reported. The MacBook Pro with a PROLED XDR display is the latest in a series of products unveiled by the company under new CEO John Ternus.
Despite the opposition of the former CEO of Apple Steve Jobs to the idea of a laptop with a screen that supports touch, this year Apple introduced its first computer in this category, so why did the company choose to violate its founder's legacy?
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