US EditionIt Looks Like the End Is Coming for the Apple Vision Pro — I’m Not Even Surprised
Apple cut Vision Pro marketing by 95% and slashed production due to weak demand for its $3,499 headset, with shipments expected to be just 45,000 units in late 2025, IDC said.
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6 Articles
Apple already made the move that nobody wanted to admit out loud; it stepped on the brake. Cupertino’s company cut both the production and marketing of its Vision Pro mixed reality viewer after confirming what the market had been whispering for months: sales didn’t take off. And not for lack of hype. According to IDC estimates cited by Financial Times, Apple would hardly have placed about 45 thousand additional Vision Pro units during the fourth…
Vision Pro — the lull before the spatial storm
The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro marketing and production efforts. It’s possible this could reflect Apple’s decision to relocate vision Pro manufacturing to Vietnam, which would also mean shuttering production at existing Chinese factories. At the same time, despite slow sales and Apple’s decision to pull back on marketing, well-known Apple analyst Ming…
Apple scales back marketing and production of Vision Pro
The long-awaited Apple Vision Pro virtual reality headset is struggling to gain a foothold in the market. Despite the initial buzz surrounding the tech giant’s potentially groundbreaking headset, sales have lagged well behind expectations. According to a report by the Financial Times, only 390,000 units have been sold since its launch in 2024. Those disappointing [… The post Apple scales back marketing and production of Vision Pro appeared first…
Announced as Apple's next big technological adventure, the Vision Pro has not yet found the recipe to seduce the general public. Too expensive, too heavy, not enough apps: the headphone initiator of "space computing" accumulates handicaps. Result: Apple slows the pace, both in the factory and in marketing, but does not throw sponges.
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