Apple plans engineering-focused overhaul under Ternus, Bloomberg News reports
Ternus is cutting management layers and pushing year-round releases as Apple seeks more growth from existing products and services.
- Apple CEO John Ternus announced plans to overhaul the company, aiming to accelerate product development, broaden its range of devices, and create a leaner organization with greater engineering focus, Bloomberg News reported on Tuesday.
- Ternus has long advocated for a leaner organization, arguing that the "company should be accomplishing more with fewer employees" while seeking to reduce organizational bloat and eliminate middle-management positions.
- Managers report a "hectic" environment as teams are pushed to deliver products faster, with Apple dismissing engineering program managers in the past two weeks to reduce layers between engineers and executives.
- One proposal involves relying less on traditional spring and fall release cycles to introduce devices throughout the year, as Ternus said the company must become "more experimental" to remain competitive.
- Revenue growth in services is a priority alongside Eddy Cue and CFO Kevan Parekh, though analyst Mark Gurman cautioned that these changes will be challenging and could take years to achieve.
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CEO John Ternus wants Apple to be leaner, more experimental and to launch products faster
New CEO John Ternus used to be Apple’s SVP of Hardware Engineering, while Tim Cook was a sales guy. We are now starting to see how Ternus’ leadership will be different from Cook’s – Bloomberg’s Mark Gurman reports that Ternus wants to create a “leaner organization” that is focused on engineering. “Leaner” means that there will be some downsizing – apparently, Ternus wants to reduce the number of middle management positions to give engineers a mo…
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Noticias ao MinutoTim Cook's successor, John Ternus, took over as Apple CEO in early September and has plans to restructure the company to become more efficient.
According to a media report, the new head of the US technology company Apple is considering a far-reaching conversion of the iPhone manufacturer. The aim of John Ternus is to sharpen the focus on development, bring products to the market at shorter intervals and make the organization leaner, reports the news agency Bloomberg, citing people familiar with the matter.
Apple's CEO, John Turnus, who took office on September 1, 2026, intends to undertake a major reorganization of the company in order to accelerate product development, expand the range of devices and create a more compact organization with greater emphasis on engineering, Bloomberg writes.
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