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Apple Planning Huge iPhone Duo Demo Experiences at Select Retail Stores: Report

Apple is adding more than 150 demo units at its Fifth Avenue store as supply stays limited ahead of the foldable phone launch.

  • Apple is preparing a major retail rollout for the iPhone Duo, equipping flagship stores with extensive demo units ahead of the October 23 launch.
  • Production constraints around two months ago threatened a November release, but Apple has since assembled sufficient inventory to proceed with this month's launch, though stock remains limited.
  • The Fifth Avenue location will feature more than 150 units, while Chicago's Michigan Avenue receives roughly 30 to 40; smaller stores will hold around 20.
  • Pre-Orders open October 16 at 5 a.m. Pacific Time, with the 256GB model starting at $1,999 in the United States.
  • New fixtures will showcase the folding mechanism, while untethered demo units "along the sides of stores" let customers test StandBy mode; Apple will use Presto machines to personalize greetings.
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Apple is reportedly preparing more than 150 iPhone Duo demo units in New York ahead of the launch, although sales stock is expected to be limited.

Apple is reportedly preparing to set up a dedicated display space in Apple Stores for the launch of its foldable iPhone, the iPhone Duo. This was reported by Bloomberg's Mark Gurman, who is well-versed in Apple's activities. What kind of display will it feature?

Apple does not want to give its customers a chance to miss out on its first foldable iPhone. As it approaches its launch, the iPhone Duo would benefit from a particularly ambitious demonstration device in the Apple Store, with dozens or even more than a hundred devices exposed in the most frequented stores. According to Mark Gurman, a journalist [...] Read more iPhone Duo: Apple would prepare an in-store offensive to impose its first folding iPh…

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9to5Mac broke the news in Cupertino, United States on Sunday, October 11, 2026.
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