Apple, Microsoft Hike Prices as AI Drives Memory Chip Shortage

Apple increases prices for Macs and iPads, blaming memory chip shortage fueled by AI

The Cupertino, California-based company called the demand spike an “unprecedented challenge” for the consumer electronics industry.

Apple hikes Mac, iPad prices on memory shortage; shares fall

Apple Inc. took the extreme measure of raising prices of all Macs, iPads, home devices and the Vision Pro on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage.

Apple And Microsoft Hike Base Prices Of Their Devices

Axios reports: People spend a lot of time on their devices. The AI boom means they will also be spending more for them. The enormous sums of money going into the AI race are driving up costs for resources and components throughout the economy. That’s now becoming increasingly apparent to ordinary Americans who might have thought that AI’s impact would be primarily on their jobs. Apple provided the clearest evidence yet Thursday, raising prices b…

Apple raises prices for MacBooks, iPads as AI drives up costs

Apple said Thursday it was raising prices for its MacBook computers, iPad tablets and other products, citing spiraling memory and storage costs sparked by the rise of artificial intelligence.

Apple Raises Prices on Products, Citing Rising Chip Costs

Apple has announced price increases on several products, including the MacBook Pro and its new Neo laptop, according to company statements released June 25, 2026. The MacBook Pro with one terabyte of storage rose from $1,699 to $1,999 in the United States, the company said. The entry-level Neo laptop in the United Kingdom increased from […]

Apple raises iPad and MacBook prices as memory chip costs surge

Apple announced a price hike on iPad, MacBook Air, MacBook Pro, HomePod and Apple TV devices, citing surging memory and storage chip costs driven by AI industry demand.