US EditioniPhone Tipped for Major Launch Shake-up in 2026 – Here's when to Expect the iPhone 18, iPhone Air 2, and More
Apple will launch five to six new iPhone models annually with a split release schedule to balance revenue and reduce production strain, reports say.
- On November 17, 2025, Bloomberg's Mark Gurman said the next fall release will include only the iPhone 18 Pro, iPhone 18 Pro Max and iPhone Fold.
- Gurman says Apple plans to split launches into spring and fall to steady revenue, reduce strain on employees and manufacturing partners, and prevent models from cannibalizing each other.
- Reports say the standard iPhone 18, iPhone 18e and possibly the iPhone Air 2 will shift to early or spring 2027, with The Information confirming an Air 2 launch in spring 2027.
- Gurman reported that the fall 2027 iPhone 20 anniversary model will likely feature a curved, uninterrupted glass screen and a hidden selfie camera.
- Technically, the Air is positioned as an experiment toward the Fold, with Gurman saying the iPhone Air focuses on an A20 Pro chip for better battery life and avoids the 'iPhone 17 Air' naming to follow a 15- to 18-month cadence.
24 Articles
24 Articles
Apple changing its iPhone launch strategy: What does this mean for the iPhone 18 Pro and foldable release?
Apple’s iPhone 18 series may not launch all at once, contrary to earlier reports. Bloomberg journalist Mark Gurman has once again offered significant new details on the rollout of Apple’s next-generation smartphones. According to Gurman's latest report, the high-end iPhone 18 Pro models could launch next year, while the base iPhone 18 model might not arrive until 2027. The tech giant is anticipated to introduce entirely new handset designs over …
iPhone Fold and iPhone Air 2: Launch Dates, Prices and Everything We Know
With over half a decade of foldable phones released, devices from Samsung, Google and Motorola, such as the Galaxy Z Fold 7, the Motorola Razr Ultra and the Pixel 10 Pro Fold (as well as others from Oppo, Huawei and more) have given consumers plenty to choose from. Notably absent is a foldable iPhone, leaving the folding phone niche handily dominated by Android devices. While we've yet to see any official word on a foldable iPhone from Apple, th…
Apple to reshape its iPhones launch cycle strategy
Crowded autumn launches have strained Apple’s marketing, engineering, and supply chain operations Apple is expected to unveil its flagship iPhone 18 Pro, iPhone 18 Pro Max, and the much-anticipated foldable iPhone in autumn 2026. The remainder of the iPhone 18 series—including the standard iPhone 18, iPhone 18e, and an all-new iPhone Air—will debut approximately six months later. In a strategic shift reminiscent of its early days, Apple Inc. is …
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