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Apple Makes NFL Admission as Formula 1 Targets Huge U.S. Growth
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Apple Makes NFL Admission as Formula 1 Targets Huge U.S. Growth
Formula 1‘s new U.S. broadcast partner isn’t losing sleep over the NFL. Despite F1 viewership on Apple tracking ahead of the equivalent ESPN figures from last season, the numbers still sit far below the NFL’s average of 18.7 million per game – and Apple’s Eddy Cue is fine with that. “We are not focused on the NFL,” he said via Racer.com. That’s a big admission given that F1 President and CEO Stefano Domenicali has been quite open about measuring…
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