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Apple Lowers App Store Commissions in China Following Regulator Talks

Apple cuts standard App Store commission from 30% to 25% and lowers small-business and mini-app rates to 12%, saving Chinese developers over 6 billion yuan annually.

  • Starting March 15, Apple will lower App Store commissions in China from 30% to 25%, and small business fees from 15% to 12%, as announced on its developer blog.
  • Apple said the change followed discussions with the Chinese regulator as reports showed China’s antitrust watchdog was preparing a probe, coinciding with World Consumer Rights Day on Sunday.
  • State-Owned Economic Daily estimated the cut will save Chinese developers more than 6 billion yuan annually and consumers nearly 1 billion yuan, while WeChat's 1.4 billion users and mini apps shape China’s app ecosystem.
  • Developers in China will receive the new commission rates without signing updated terms by March 15, while major Chinese gaming companies Tencent Holdings and NetEase welcomed the move.
  • Apple plans similar commission adjustments in Australia, South Korea and Japan, rolling out by June, while Google cut fees last week and European Union regulators forced 2024 fee reductions to 10%-17%.
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Lean Left

The U.S. company is in precipitous obedience: In order to escape the orders of Chinese regulators, Apple is lowering commission rates in the App Store. But only a few percent.

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YUAN TALKS broke the news in on Thursday, March 12, 2026.
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