US EditionApple leads global smartphone market with 20% share in 2025, says Counterpoint
Apple captured a 20% global smartphone market share in 2025, driven by strong iPhone 17 sales and growth in emerging and mid-sized markets, according to Counterpoint Research.
- By the end of 2025, Apple Inc. pulled ahead with a 20% global market share, ending a multi-year neck-and-neck contest with Samsung.
- Strong iPhone 17 sales in Q4 powered Apple Inc.'s market advance as the iPhone 17 series gained traction and iPhone 16 maintained demand across emerging and mid-sized markets.
- Apple posted 10% year‑on‑year shipment growth, the strongest among top brands, with Counterpoint noting this rate was double Samsung's in 2025.
- Samsung finished second with a 19% share, while Xiaomi took third with 13%, as the market is expected to soften in 2026, Tarun Pathak said.
- Counterpoint Research shows the global smartphone market rose 20% in 2025, lifted by emerging markets, while manufacturers pulled shipments earlier to dodge tariffs; rising memory costs may contract this year.
29 Articles
29 Articles
In the struggle for market share, Apple and Samsung have been delivering a head-to-head race for years. For 2025, the cup goes to the Americans.
Apple Tops 2025 Smartphone Market With 20% Share, 10% Growth
Apple emerged as the global smartphone market leader in 2025, capturing a 20% market share with 10% year-over-year shipment growth – the highest among the top five brands, according to data released today by Counterpoint Research. Global smartphone shipments grew 2% year-over-year in 2025, marking the second consecutive year of growth.
Apple Leads 2025 Global Smartphone Shipments With Soaring iPhone 17 Sales, Samsung and Xiaomi Secure Second, Third Position ~ My Mobile India
Highlights Apple led global smartphone shipments in 2025 with a 20% market share and 10% growth. Samsung secured second place and Xiaomi held third, while Vivo ranked fourth and Oppo slipped to fifth due to weaker demand. Analysts expect slower growth in 2026 amid rising memory prices and component shortages. According to preliminary figures released […] The post Apple Leads 2025 Global Smartphone Shipments With Soaring iPhone 17 Sales, Samsung …
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