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Apple Leads Smartphone Market Even as Overall Shipments Decline ...
Counterpoint Research said Apple reached a 21% share and 5% growth as memory shortages and weaker demand cut global shipments 6%.
- On Friday, Apple led global smartphone shipments in Q1 2026, growing 5% year-on-year and capturing a 21% market share for the first time in a first quarter, Counterpoint Research said.
- Global smartphone shipments fell 6% as shortages of DRAM and NAND memory intensified, with suppliers prioritizing AI data centers over consumer electronics instead.
- Samsung followed with a 20% share and a 6% decline, while Xiaomi held 13%, OPPO 11%, and vivo 8%, with other OEMs combining for a 28% share and a 10% decline.
- To address weaker demand, OEMs are passing "increased Bills of Material costs directly to the consumer," while IPhone-maker Apple posted a 23% surge in China smartphone sales during the first nine weeks of 2026.
- Counterpoint Research said the "outlook for 2026 remains weak, as the memory crunch may last until late 2027," with OEMs expected to prioritize value, configuration updates, and refurbished devices.
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21 Articles
21 Articles
Company stands in front of the first time in a first quarter, with 21% market participation, according to Counterpoint
·Brazil
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Apple leads global smartphone shipments in first quarter, Counterpoint says
According to a report by Counterpoint Research , iPhone-maker Apple led smartphone shipments in the first quarter, growing 5% year-on-year, even as overall global shipments remained under pressure due to a shortage of memory components and weak consumer sentiment.
·India
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After a long, boring period, a huge change has been observed in the App Store. The number of new apps in Apple's app store has skyrocketed, but the owner is still not entirely happy about it.
·Hungary
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Total News Sources21
Leaning Left0Leaning Right3Center2Last UpdatedBias Distribution60% Right
Bias Distribution
- 60% of the sources lean Right
60% Right
C 40%
R 60%
Factuality
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