Apple Unveils Its First-Ever MacBook Pro With a Touchscreen OLED
Apple says the new model adds touch input, a brighter OLED display and M5 Pro and M5 Max chips, with prices starting at $2,899.
- On Wednesday, October 28, 2026, Apple CEO John Ternus unveiled the company's first touchscreen MacBook Pro, featuring a tandem OLED PROLED XDR display. Pre-orders opened today, with retail availability beginning November 6.
- Apple redesigned the laptop's hinge to provide stability during touch interactions, abandoning its long-standing skepticism regarding touch interfaces on Macs. Co-founder Steve Jobs famously called such designs "ergonomically terrible" in 2010.
- Starting at $2,899 for the 14-inch model and $3,399 for the 16-inch variant, both MacBook Pro models feature M5 Pro or M5 Max chips. Each includes a Dynamic Island cutout and a glowing Apple logo on the lid.
- Analysts suggest the premium pricing—at least $700 above prior models—reflects Apple's strategy to target creative professionals and power users. Bloomberg reported the move aims to revive Mac demand through exclusive PROLED XDR technology.
- As units reach consumers in November, market adoption will determine if the touch interface and display technology justify the cost. Success could narrow the gap between MacBook and iPad usage among creative professionals.
241 Articles
241 Articles
Apple breaks with longtime MacBook policy, introduces touchscreen laptops at higher prices
Apple introduced its first touchscreen MacBook Pro on Wednesday, reversing its longstanding approach to laptop design as the company rolls out new models with higher starting prices. The redesigned 14-inch MacBook Pro starts at $2,899, compared with $2,199 for the M5 Pro model introduced in March. The 16-inch version starts at $3,399, up from the previous model’s $2,699 starting price. The $700 differences reflect Apple’s advertised starting pri…
New touchscreen PROLED MacBook Pro with light-up Apple logo now available for pre-order
Alongside pre-orders for the new brand new OLED iPad mini, M6 MacBook Pro, and the new M6 iMac, today’s most exciting new unveil from Apple has arrived as well, the new touchscreen-equipped MacBook Pro with PROLED XDR Display and the light-up Apple logo is now also available for pre-order. more…
Apple releases Mac with touchscreen
(CNN)– After years of resisting the idea Apple is finally launching a touch-screen laptop. The tech giant introduced a new Macbook Pro Wednesday in Los Angeles. Users can control the laptop by touching its screen much like an iPhone. It’s a major reversal for Apple. Former Apple CEO’s Steve Jobs and Tim Cook both dismissed the idea of a touch-screen laptop. The new device is the third major product unveiled since John Ternus became Apple’s CEO …
Apple announced its first MacBook Pro with touch screen, which will be on sale on November 6, 2026 in Mexico and the rest of the world.The MacBook Pro with touch screen is already in pre-sale in Mexico, here we will give you all the details of the machine, including its features and price.Price of the MacBook Pro with touch screen in MexicoThe MacBook Pro with touch screen is already in pre-sale in Mexico through Apple.com, in its two versions o…
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