Apple Executives Think Its Internal AI Chatbot Is 'on Par' with ChatGPT
- Apple executives are pushing to transform Siri into an AI chatbot comparable to ChatGPT, with internal testing showing promising results as of mid-2025.
- This shift follows earlier struggles with integrating generative AI into the old Siri, hindered by reluctance to invest in GPUs and leadership skepticism about AI chatbots.
- Apple's AI team in Zurich is developing a new LLM-based architecture for Siri, aiming to improve conversational abilities and enable web-sourced data synthesis.
- Reports reveal that Apple maintains a $20 billion search agreement with Google while investigating collaborations with companies like Perplexity to enhance AI-driven search; an employee noted that the product’s value or potential remains unclear until the company commits significant resources.
- Although Apple plans no major Siri announcements at WWDC 2025, the overhaul could enhance Siri’s context awareness and AI capabilities, potentially making Apple hardware and software more competitive.
18 Articles
18 Articles


Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT
According to Bloomberg's Mark Gurman (paywalled), Apple has big plans to turn Siri into a true ChatGPT competitor. "A next-generation, chatbot version of Siri has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as 'on par' with recent versions of ChatGPT," reports MacRumors. "Apple is also apparently discussing giving Siri the ability to access the internet to gather and synthesi…
真?蘋果認為自家AI已追得上ChatGPT 六個月就突飛猛進 - winandmac.com 視麥媒體
蘋果自家的AI的功能,相信就算是蘋果忠實粉絲,都知道不及市場上的ChatGPT等AI功能,更不要拿對手Android的Gemini比較。不過,據彭博最新報道指,蘋果最近研發新版的AI功能,據稱在過去六個月功能突飛猛進,有蘋果管理層更認為拍得住最新版的ChatGPT。彭博報道指出,蘋果負責AI的主管John Giannandrea,原本相當抗拒Siri變成像ChatGPT般的AI聊天機械人,但蘋果管理層現在終於決定,要努力把Siri成為ChatGPT的對手。 雖然如此,但始終蘋果新版的AI功能用戶仍然無機會試,難以核實是否真的拍得住ChatGPT。早前亦有報道指,蘋果雖然在下月舉行蘋果開發者會議WWDC,但今次可能不會像過往般強調AI功能。 The post 真?蘋果認為自家AI已追得上ChatGPT 六個月就突飛猛進 appeared first on winandmac.com 視麥媒體.
Apple Executives Are "Pushing To Turn Siri Into A True ChatGPT Competitor," With The Company's Internal Chatbot Reportedly Matching The Capabilities Of The Latest Version
Apple Intelligence has experienced a bit of backlash when it comes to the delivery of some notable features. The company promised to release the Personalized Siri feature earlier this year with iOS 18.4, but the update never included the new Siri experience. Nonetheless, the company has been working on the delayed Personalized Siri and has developed it into a usable utility for the general public. Apart from this, a new report claims that the co…
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