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Loop Capital Cuts Apple Rating Over iPhone Sales Outlook

  • Loop Capital downgraded Apple from Buy to Hold on Monday, citing concerns the company will not recover 13 million iPhone shipments cut from its second-half 2026 plans.
  • Analyst Ananda Baruah wrote that previous supply-related shortages no longer explain shipment delays, as demand concerns now drive lower average selling prices that reduced revenue forecasts from $315 billion to $285 billion.
  • The firm lowered its price target on shares to $330 from $370, suggesting about 4% downside from Monday's close; Apple shares slipped around 1% following the downgrade.
  • Loop Capital now forecasts 79 million iPhone shipments in the Dec quarter, below initial estimates of 85 million, as the iPhone Duo launches October 23 amid delayed standard models.
  • Despite current pressures, analyst Ananda Baruah stated the firm continues to like Apple's "longer-term share gain and Services story," expecting the company to ship 260 million iPhones in CY2027.
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Loop Capital reduces Apple to maintain and cuts the target price from $370 to $330: it does not expect to recover 13 million iPhones in 2027. The Loop Capital ticket sinks 11% of Apple’s target price and the ‘keep’ discount aparece primero en Moncloa.

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CNBC broke the news in Englewood Cliffs, United States on Tuesday, October 20, 2026.
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