US EditionApple Considers Google Gemini to Power Next-Gen Siri, Internal AI ‘Bake-Off’ Underway
Apple is evaluating multiple large language models including Google's Gemini and its own AI to enhance Siri's capabilities, aiming for improved performance and cost efficiency.
- Apple approached Alphabet Inc.'s Google to explore building a custom Gemini model to serve as Siri's foundation, with Google training it for Apple’s Private Cloud Compute next year.
- Facing criticism for lagging behind rivals, Apple Inc. delayed its original Siri timeline after major roadblocks and leadership changes, with Craig Federighi calling it a "second-generation" overhaul earlier this month.
- Internally, Apple Inc. is pitting models head-to-head by running an internal bake-off and developing two Siri versions: Linwood powered by Apple models and Glenwood using third-party technology, while talks with OpenAI and Anthropic remain unsigned.
- Adopting a Google model could bring faster capability gains, as a Google-powered backbone may accelerate Siri development but raises privacy and strategic risks for Apple Inc.
- The coming weeks will be closely watched as Apple Inc. finalizes its decision amid early talks with Google, targeting a spring release that could boost AI across consumer electronics.
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Apple is negotiating with Google to use Gemini's artificial intelligence for an updated version of Siri's voice assistant, reporting to Bloomberg on 22 August, citing sources.
·Riga, Latvia
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Coverage Details
Total News Sources21
Leaning Left3Leaning Right1Center4Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 38%
C 50%
13%
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