The Bet that Apple Has Waited Eight Years to Dare to Launch
3 Articles
3 Articles
Apple presented its first foldable on Wednesday, eight years after Samsung showed the first commercial Galaxy Fold and a decade after Royole released the one that is usually cited as the world’s first folder, in 2018. That delay is not the strategy Apple has applied before with other categories, and ... Continue reading "The bet Apple has waited eight years to dare to launch"
The premium device bet and the "second player" strategy.
Apple has chosen to wait to enter the foldable phone market. In an interview at Apple Park, Apple's management now talks about the thinking behind the decision and how the company views competition from Android manufacturers. Tom's Guide journalist Mark Spoonauer and TechRadar's Lance Ulanoff met with Greg "Joz" Joswiak and Apple's new CEO John […] Source
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