Apple Cuts iPhone 18 Pro Orders Due to Soft Demand
Apple trimmed October component orders after weaker demand and higher memory prices raised costs for the iPhone 18 Pro lineup, Nikkei reported.
- On Friday, October 9, 2026, Apple instructed select suppliers to reduce iPhone 18 Pro and iPhone 18 Pro Max component orders by 15% to 20% for October, according to a Nikkei Asia report.
- Rising memory chip costs, which TrendForce estimated increased component prices by about 38%, forced Apple to raise starting prices by $100, a move analysts suggest dampened consumer demand.
- Apple shares fell 3% and supplier Skyworks dropped 2% following the report, though analysts note the production adjustment may partially reflect a staggered launch schedule rather than purely weak demand.
- Investors look to Apple's fiscal Q4 2026 earnings report, scheduled for Monday, November 6, for official clarity on whether these production cuts indicate a sustained trend or temporary adjustment.
- Broader supply chain shortages from AI data center demand continue to challenge consumer electronics manufacturers, complicating Apple's margin pressures beyond the iPhone 18 Pro lineup alone.
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Morgan Stanley backs up report that Apple cut iPhone 18 Pro component orders by at least 15%
CNBC's MacKenzie Sigalos reports on the bank’s own supply-chain checks corroborating the Nikkei report and why the unusually early production cuts are getting Wall Street’s attention.
The high price of the new iPhone 18 Pro is impacting sales and Apple has cut its production
The sharp rise in memory chips and price hikes have weakened consumer demand, Nikkei Asia reported.
Demand for the latest iPhones is weaker than expected, and the manufacturer is responding. Apple has ordered some suppliers to reduce production of components for the iPhone 18 Pro and 18 Pro Max models, according to Japanese website Nikkei Asia. It reduced October orders by at least 15 percent as price increases and memory chip prices weakened customer interest.
Apple Stock Falls on 15%+ iPhone 18 Pro Parts Order Cuts: Report
Apple (NASDAQ: AAPL) shares fell 2.53% to $331.80 in early Friday trading, threatening to end a three-session winning streak after reports the company reduced October component orders for its iPhone 18 Pro models by at least 15% amid weaker consumer demand and higher prices. According to Nikkei Asia, Apple instructed some suppliers to scale back component production for the newly launched iPhone 18 Pro and iPhone 18 Pro Max.Visit Website
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