Apple Could Raise iPhone 17 Prices In Hours, Due To Memory Chip Crisis
- On Monday, August 10, reports surfaced that Apple may increase iPhone 17 prices due to rising memory chip costs, with Weibo user Fixed Focus Digital posting, "Rumor has it that iPhone17 will raise prices on August 10."
- Apple CEO Tim Cook previously called memory chip pricing challenges a "hundred-year flood," making price increases inevitable despite iPhone prices remaining stable until now.
- Analyst Edison Lee of Jefferies downgraded Apple stock, citing the all-glass iPhone cancellation due to low yield and noting this "shows that introducing new form factors in the iPhone to drive higher ASP is more difficult than expected."
- Jefferies lowered its price target on shares to $263.66, suggesting nearly 16% downside, while reducing fiscal year 2028 earnings forecasts by 2.1% as shares edged down more than 1%.
- Slated for September 2026, the company's first foldable iPhone is a key driver for higher margins, though Lee warned that surging memory costs could push the starting retail price north of $2,000.
32 Articles
32 Articles
Jefferies cuts Apple to sell over cancelled iPhone
Jefferies cut Apple from hold to underperform on Monday. That is the bank’s equivalent of a sell rating. It also cut its price target from $285.56 to $263.66. Fortune’s Sebastian Herrera reported the call. The bank’s supply-chain checks produced three reasons. Apple has cancelled a rumoured all-glass iPhone, memory prices are surging, and there is […] This story continues at The Next Web
All-glass iPhone 20 reportedly canceled — 20th anniversary iPhone hits 'major setback'
Apple's 20th anniversary iPhone could be less exciting next year. Today, Jefferies analyst Edison Lee released a new report that downgraded Apple from sell to hold in his stock recommendations. The report, "Roadmap to Higher-Priced iPhone Looks Challenging; Downgrade to UNPF," claims that Apple has canceled the all-glass version of the iPhone 20 due to "low yield." "Apparent cancellation of the 20th anniversary all-glass iPhone is a big setback …
Analysts warn of a hard blow on Cupertino's road map that compromises its price strategy for the coming years
Last week Apple raised the value offered in the exchange of models of iPhone 15 and iPhone 16 lines in major markets, say Jefferies analysts in research report. Exclusive material for subscribers. To have full access, access the link of the subject and register.
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