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Apple CEO Tim Cook says his late predecessor Steve Jobs gave him this unusual advice when he handed over the reins: ‘Never ask what I would do’

Summary by Fortune
Apple CEO Tim Cook says the advice from Steve Jobs was a “gift” in leading the $3.83 trillion tech giant: “I just put my head down and thought, ‘I’m going to be the best version of myself.”

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Apple CEO has given an extensive interview to CBS on the occasion of the 50th anniversary of the company founded by Steve Jobs and Steve Wozniak, where he has revealed the advice of Jobs and its origin: the "paralysis" that the founder and former owner of Pixar had seen in Disney every time they wondered "What would Walt Disney do?

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Fortune broke the news in New York, United States on Wednesday, March 11, 2026.
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