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Tim Cook defends Siri during Apple earnings call — ‘we need more time’

  • During Apple's May 1 earnings call, CEO Tim Cook defended the delay of personalized Siri features originally previewed at WWDC 2024 held last June.
  • Apple postponed the smarter Siri launch, expected with iOS 18.4 last month, because the company still needs more time to meet its quality standards.
  • The delayed upgrades include on-screen awareness, deeper per-app controls, and personal context understanding, powered by Apple Intelligence facing a rocky rollout.
  • Cook explained that additional time is necessary to finish developing the features to the company's high standards, while Apple restructures the Siri team to enhance the user experience.
  • The postponement suggests Apple aims to refine Siri beyond initial plans, likely releasing new features within iOS 19 next year amid ongoing competitive AI challenges.
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MacRumors broke the news in United States on Thursday, May 1, 2025.
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