Tim Cook defends Siri during Apple earnings call — ‘we need more time’
- During Apple's May 1 earnings call, CEO Tim Cook defended the delay of personalized Siri features originally previewed at WWDC 2024 held last June.
- Apple postponed the smarter Siri launch, expected with iOS 18.4 last month, because the company still needs more time to meet its quality standards.
- The delayed upgrades include on-screen awareness, deeper per-app controls, and personal context understanding, powered by Apple Intelligence facing a rocky rollout.
- Cook explained that additional time is necessary to finish developing the features to the company's high standards, while Apple restructures the Siri team to enhance the user experience.
- The postponement suggests Apple aims to refine Siri beyond initial plans, likely releasing new features within iOS 19 next year amid ongoing competitive AI challenges.
19 Articles
19 Articles
Tim Cook finally addressed the delay of Apple's major Siri revamp
During Apple's earnings call, CEO Tim Cook was questioned about the Siri delays. To investors, Cook said, "We just need more time to complete the work so that they meet our high-quality bar." The CEO also mentioned a list of Apple Intelligence features released over the past year, including the all-new Writing Tools, Genmoji, Image Playground, Visual Intelligence, ChatGPT integration, Clean Up Tool, and language expansion. But Tim Cook didn’t ac…
Apple Says Siri's AI Features Are Taking Longer Than Planned
Digital Phablet Apple Says Siri’s AI Features Are Taking Longer Than Planned During an earnings call with analysts yesterday, Apple CEO Tim Cook confirmed that the company is actively enhancing Siri, though a release might still be some time away. Cook reassured listeners about Apple’s ongoing progress, even without specifying a timeline for when these advancements would be available. He elaborated on the Apple Intelligence features that have d…
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