Apple aiming to make Siri 'more like an agent' as soon as next year: report
Apple is redesigning its software pipeline as engineers get 50% more coding time and Siri prepares for third-party app control.
- Apple CEO John Ternus pressured SVP Craig Federighi to "accelerate the company's road map and move quickly beyond merely making necessary improvements to Siri," according to Bloomberg's Mark Gurman.
- Ternus is frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors, following recent industry moves by Meta and SpaceXSI to implement agentic AI interfaces that perform tasks autonomously.
- Apple is experimenting with a new development pipeline, giving engineers 50% more time for "coding, exploration and feature development" while reducing integration time within operating system cycles.
- Siri AI lead Mike Rockwell is considering stepping down next year, with Google veteran Amar Subramanya and Federighi deputy Sebastien Marineau identified as potential successors for his responsibilities.
- Apple plans to debut a proactive version of Siri as soon as next year, enabling the assistant to track goals and pursue objectives without requiring user initiation for every individual step.
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Apple CEO John Turners: Improving Siri Alone Is Insufficient... Must Accelerate AI Technology Development. Prioritizing Strengthening AI's App Manipulation Capabilities. Apple CEO John Turners has ordered the company to accelerate the development of artificial intelligence (AI) technology. Going beyond simply improving the voice AI assistant Siri, the goal is to [act on behalf of] users
Apple is racing to make Siri more agentic
Bloomberg's Mark Gurman says CEO John Ternus is pressuring AI czar Craig Federighi to accelerate the Siri roadmap and deliver a powerful AI agent that can compete with OpenAI's Dots or Meta's Muse. While Federighi has delivered a functional version of Siri AI on an incredibly short timeline, the company has no illusions that it's […]
Apple aiming to make Siri 'more like an agent' as soon as next year: report
Apple finally shipped its long awaited personalized Siri with iOS 27. The company lived up to its promises, and delivered on its hefty goals that it set out back in 2024. That said, Siri still lacks in terms of proactively taking actions for you, a feature that many AI companies are actively working towards. Apple might come around on that next year, per Bloomberg’s Mark Gurman. The company is also experimenting with a new engineering pipeline …
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